About

At cinch, I led the Service Design on multiple pieces of work, including the discovery of the current cinch fulfilment service to ensure convenience and excellence for customers who have purchased their car online. I also led the discovery of vehicle inventory operations to improve efficiencies and increase margin across the business.

When working at Department for Work & Pensions, I led work exploring the end to end journey of the Job Seeker’s Allowance service. Through regular user research analysis and service blueprinting, I helped discover key areas of opportunity, designed improved experiences and priorotised items based on value to be delivered. Working on the service during the coronavirus pandemic, shed light on changing user needs and so it was essential that I delivered user insights across the full service to help citizen's get the support they needed whilst looking for work.

1MM’s aim is to ensure that every young person in the country has access to a trained mentor as they transition into adulthood. Since becoming a part of 1MM, I have mentored graphic design students, focusing on helping each mentee get ready for industry, building their confidence and also empowering them to be themselves. Working with my mentees has also taught me a lot about the gap between education and industry and the struggles many students face. With them, I aim to understand this problem more and collaborate on soultions that can help all students bridge the gap between learning their trade and making a living from it.

Whilst at TalkTalk, I took a more senior approach to leading UX within scrum teams, but also within the team of UX designers. I led the UX across two teams, including the app and the new sales site. My responsibilities were to discover customers needs, design and test ideas and to deliver human-centred solutions to delivery teams, ultimately bringing the customer into every decision, so their needs are continuously met.

Whilst working at the BBC, I worked within the Children’s Apps and Games teams on numerous projects. Within each project I was the UX lead, ensuring the products were meeting the needs of the users. I did this through organising and facilitating user research, encouraging stakeholders to prioritise user feedback within product strategy and always pushing for excellent experiences.

During my time at The Co-operative Bank, I was actively involved in large scale projects including two website redesigns, various campaigns and online applications. With the banks strong values and ethics, there was a great sense of achievement when I helped the UX team earn the Loving Your Customer Award at the UK Financial Experience Awards for the redesign of the banks public site website.